When you write an ad for Google adwords, it is important to include the keywords in the text of the ad. So if a user types in ‘Motorola V8′ you want to ad to say ‘Motorola V8′ not ‘Mobile Phone’. This significantly improves your click-through rate.
Archive for the ‘ppc’ Category
Keyword Insertion – not as painful as it sounds.
Posted in ppc, tagged ppc, web on June 13, 2008 | Leave a Comment »
